Company Financial Strength
Not all life insurance companies are the same.  Some are very large financially, some are small.  Some companies are in better financial condition than others.  The longer the level term period, the more important it is to consider how healthy and strong the life insurance company is.

Premium Guarantees
Are the premiums for the policy fully guaranteed?  Not all companies fully guarantee the initial premium for the entire level period.  For the purpose of this comparison the system indicated ** or gtd next to the premium to indicate whether the premium is not guaranteed or guaranteed.  If two products have the same price, but one is guaranteed while the other is not, the guaranteed product would be the better choice if both companies financial strength were the same.

Conversion Period
Many term policies offer the ability to exchange the term policy for a permanent life policy without having to again medically qualify.  Should your health change, and should you not be able to buy a new policy elsewhere, you may find the conversion option important.  Not all policies offer the same time period for the conversion to take place, and not all give you the access to the same types of permanent policies.

Comparing Different Level Periods
Should you be buying a 10-year term product, or 20-year term or a 30-year term?  How long do you need the insurance?  If you buy a 10 year term, how will future cost increase after the 10^th year compare to a longer level term plan such as 20 year term?  If you need insurance for only 10 years, you could be wasting your money buying a 20-year term product.

Health Risk Conditions
Each life insurance company establishes its own health and lifestyle requirements to determine what premiums you may qualify for.  Slightly high blood pressure may disqualify you for one company’s preferred health premium, but might be acceptable to obtain another company’s preferred health premium.